Heavy metals like lead, copper, and mercury are often found in European tap water due to aging infrastructure and industrial pollution. These metals can seep into your skin and hair during your daily shower, leading to long-term health and beauty issues. Filtering your water isn’t just a luxury - it’s protection.

Limescale is a result of hard water, packed with calcium and magnesium. While not dangerous to drink, it can clog pores, dry out your scalp, and make your hair feel rough and lifeless. Over time, it also reduces the effectiveness of your beauty products and leaves stubborn residue on your skin and hair.

Pesticides make their way into drinking water through agricultural runoff and groundwater contamination - even in regulated regions of Europe. These chemicals are not only harmful when ingested but can also be absorbed through the skin during your shower. Long-term exposure may impact skin health, hormone balance, and hair strength.

PFAS, also known as “forever chemicals,” are nearly impossible to break down and have been detected in over half of Europe's drinking water. They’re absorbed through your skin during every shower and are linked to hormonal disruption, inflammation, and reduced skin barrier function. Filtering them out is essential for long-term beauty and health.