"Take control of your water with the shower of the future"
From an idea to revolutionize the way we shower, we’ve grown into an aspiring brand in the otherwise traditional showerhead market.
Read the full story behind Anew Shower here.

Welcome!
We’re Anew Shower, and we’re excited to introduce you to our world. Our mission is simple: to help people shower in cleaner, purer water. We offer high-quality shower heads designed to reduce limescale and impurities, giving you a shower experience like never before.
Thank you for joining us on this journey toward better water and better well-being.

Turning an Idea into Innovation
At Anew Shower, we started with a simple question: How can we make every shower cleaner and better for your skin and hair? What began as an idea quickly turned into a mission to improve water quality in homes across Europe.
Like many, we were concerned about the hidden impurities in tap water, from chlorine and heavy metals to emerging concerns like PFAS and pesticides. Even in countries with high water standards, these substances can affect your skin, hair, and overall well-being.
To develop the best possible solution, we partnered with leading filtration specialists and tested multiple technologies to create a shower head that not only removes up to 90% of chlorine and heavy metals but also infuses water with Vitamin C, collagen, and essential oils for a truly revitalizing experience.
Challenging an Outdated Industry
“Our vision has been clear from the start: the traditional showerhead market needs innovation. It’s time for a new player to redefine what the future of showering looks like. We’re not afraid to challenge the status quo, and we’re here to push the boundaries in an industry that’s been standing still for too long.”
— Frederik Clausen, Founder

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AURA Showerhead
Regular price €79,00 EURRegular priceUnit price / per -
AURA Filter Pack
Regular price €31,25 EURRegular priceUnit price / per